Digital Marketing Team Lead (m/ž)

Zagreb, Hrvatska


Are you a strategic thinker with hands-on experience in performance marketing and team leadership? Do you thrive in fast-paced environments and love using data to drive decisions? If so, we want you to join our team as a Digital Marketing Team Lead! 🙂 

In this role, you’ll be at the forefront of our digital growth strategy — leading a talented marketing team, managing key acquisition channels, and optimizing campaigns to drive measurable results. You'll work closely with cross-functional teams and play a critical role in shaping the company’s online presence and customer acquisition efforts.

Responsibilities:

  • Operational and strategic management of the marketing block and work with counterparties (affiliates)
  • Development and control over the implementation of the company's marketing strategy aimed at attracting new players, as well as retaining existing player
  • improvement of the company's brand
  • Effective management of channels for attracting players: ASO, media buying, FB, inApp, PPC and others
  • Strategizing and growing traffic through organic (SEO) as well as constant search for new channels
  • Standardization of business processes and management based on OKR set
  • Financial planning and budgeting, optimization of marketing expenses taking into account the effectiveness of attraction channels, reporting
  • Competitor analysis and market research, implementation of current trends
  • Forecasting of monthly, quarterly, annual traffic growth taking into account planned marketing costs
  • Content strategy development, including SEO and Google Analytics tools
  • Managing the marketing team 10-15 team members
  • Working to improve qualitative and quantitative performance
  • Develop and maintain critical KPI reports and dashboards from scratch based on the team's business needs


What kind of professional are we looking for?

Requirements:

  • 3-5  years or more experience in a Marketing Team Lead position
  • Experience in iGaming
  • Experience managing a marketing team of 10+ people, with the ability to quickly build a strong team
  • Fluent in English


What does Favbet offer you 🙂 

  • An open and supportive work culture where initiative and creativity are valued.
  • Work on exciting projects using modern tools and technologies.
  • Additional vacation days
  • Permanent contract
  • Financial benefit for childbirth
  • Multisport and PassSport benefits program  


Digital Marketing Team Lead (m/ž)

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Digital Marketing Team Lead (m/ž)

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