Retention Marketing Specialist (m/ž)

Zagreb, Hrvatska

Are you passionate about analytics, CRM, and personalized campaigns? Do you understand the dynamics of the gaming industry and know how to keep users coming back? If so, we’re looking for you! Join our team as a Retention Marketing Specialist and help shape strategies that deliver results. 

Responsibilities: 

  • Monthly planning and compilation of marketing activities Organization of promotions, raffles, and other activities to retain and return the player
  • Management of expenditure planning and reporting
  • Analysis of the market and competitors; Setting tasks for the employees of their department
  • Develop and execute CRM strategies to increase customer retention and lifetime value
  • Design targeted email campaigns, push notifications, and SMS messages to engage customers
  • Analyze customer data to identify trends, behaviors, and preferences to deliver personalized offers
  • Monitor and optimize CRM performance through KPIs such as customer acquisition, retention, and churn rates
  • Collaborate with marketing and customer support teams to improve the overall customer journey
  • Build and manage customer segmentation strategies to create relevant offers and promotions
  • Support the launch of new products and features through targeted CRM initiatives
  • Use data and analytics to measure the effectiveness of CRM campaigns and make data-driven decisions


What kind of professional are we looking for? 🙂 

  • Gambling or Betting experience is mandatory
  • Experience in drafting and conducting marketing activities for player retention and return
  • Knowledge of the basic mechanics of actions and tournaments
  • Ability to calculate the economy of a share, bonus, tournament
  • Experience with client segmentation
  • Experience with sports or casino promotion
  • Fluent in English

What does Favbet offer you 🙂 

  • An open and supportive work culture where initiative and creativity are valued
  • Work on exciting projects using modern tools and technologies
  • Additional vacation days
  • Permanent contract
  • Financial benefit for childbirth
  • Multisport and PassSport benefits program  

Retention Marketing Specialist (m/ž)

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Retention Marketing Specialist (m/ž)

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